"BE FREE, TAKE RISKS. YOU ARE YOUR OWN KIND OF BEAUTIFUL."

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Behind the rich, creamy, high pigment payoff & hues, is a 3 year old beauty brand that caters to pops of color. POP blvd takes pride in satisfying all looks and personalities with our broad range of color and lip essentials.

Color & accent is our focus. A pop of color can bring a simple look to life without making an overly loud statement, on the contrary, a perfect one. In the same vein, POP was created with the mission of offering color as an accessory.

“You are your own kind of beautiful” is the message. Beauty & fashion doesn’t have to be so serious, nor does it have to be a cookie cutter set of rules. While trends are catchy and inspiring, even helpful; they can create an “in the box” mindset. We want to inspire boldness in being yourself without fear of taking risks.

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